Leadership Ascent
REBRAND & WEBSITE REDESIGN
For this project, I rebranded and redesigned the website for my dad’s leadership development consulting company, originally founded in 2012. While the business had built a strong reputation, the branding and website hadn’t been updated since its launch, resulting in visuals that no longer reflected the company’s modern, forward-thinking approach.
I started by simplifying the original logo, keeping its recognizable mountaineering elements but refining the typography and layout to create a cleaner, more timeless mark. From there, I developed an updated color palette and brand system to convey professionalism, clarity, and trust - all qualities essential to leadership consulting.
Next, I redesigned the company website to improve usability and visual appeal. The new design features an intuitive layout, clear navigation, and updated branding throughout, making it easier for clients to explore services and connect with the company. This project allowed me to apply my skills in branding, UX/UI design, and web development, and demonstrated how thoughtful design can revitalize an established brand while preserving its original integrity.