Brooklyn Boulevard
REBRAND & LOGO DESIGN
For this project, I developed a full rebrand for Brooklyn Boulevard, a boutique located in Rehoboth Beach, Delaware. Originally a country-style boutique based in Nashville, the brand recently shifted its focus and location to embrace a more coastal, beachy aesthetic, but its branding still reflected its past identity. My goal was to create a new visual direction that matched the store’s refreshed personality and environment.
*environmental mockup (in the works)
Using Adobe Illustrator and InDesign, I designed a clean, playful new logo paired with a soft, ocean-inspired color palette and modern typography. I compiled these elements into a comprehensive brand guidelines document, ensuring consistency across all future materials.
To help visualize the rebrand, I turned to Adobe Photoshop to create environmental mockups showing how the updated identity could appear on storefronts, packaging, and digital platforms.
This project strengthened my skills in brand strategy, identity design, and environmental visualization. It also allowed me to explore how thoughtful design can capture a brand’s evolution, bridging its history with its new, coastal-inspired future.
CONTENT IN THE WORKS:
brand guidelines
packaging mockups
social media mockups