Pi Beta Phi
GRAPHICS, MERCHANDISE DESIGN, & CONTENT CREATION
As a member of the Communications and Video Committee for my sorority, Pi Beta Phi, I contributed to the chapter’s visual identity and online presence through event promotion, branding, and digital storytelling. My role involved creating cohesive, on-brand visuals that communicated our values, celebrated chapter life, and enhanced engagement across social media and events.
To promote recruitment, I developed a collage that captured one of Pi Beta Phi’s core values - sincere friendship.
Example(s) of Instagram story graphics I created for members to post.
I designed a range of materials including Instagram story graphics, recruitment visuals, game day pins, function banners, and custom merchandise. I also created digital assets for event announcements and designed apparel that reflected the chapter’s spirit while maintaining visual consistency across all pieces. Most of my work for this role was done in Adobe Illustrator and Express, Canva, and Procreate.
Pins I designed in Procreate, Adobe Illustrator, and Photoshop for our members to wear on football game days.
My time serving this committee provided me with valuable experience collaborating within a creative team setting, as well as strengthened skills in graphic design, branding, and digital communication. I gained hands-on experience in content creation and designing for both digital and print mediums.