Edikted Game Day Edit
STYLE SHOOTS, PRODUCT PHOTOGRAPHY, MULTIMEDIA, & CONTENT CREATION
Edikted is a trendy clothing brand my friends and I all know and love, so I decided to create an Edikted Game Day Edit featuring a curated collection designed for the University of South Carolina. My goal was to align Edikted’s bold, stylish aesthetic with USC’s spirited game day culture to showcase how the brand’s pieces could be incorporated into collegiate fashion.
I began by styling and photographing select Edikted clothing items that matched USC’s colors and energy. Using Adobe Photoshop, I cut and edited the pieces into digital collages that served as outfit inspiration boards for the edit. I then directed and photographed studio portraits of models wearing the curated looks, capturing clean, editorial-style imagery that reflected Edikted’s visual identity.
To complement the studio shots, I shot lifestyle images around the USC stadium and tailgating grounds on game day, documenting candid moments of game day outfits to add authenticity and personality.
Finally, I combined these visuals into a cohesive Instagram carousel and reels series, showcasing the collection through both editorial and social media lenses. This project was a fun way for me to strengthen my skills in creative direction, fashion photography, styling, digital editing, and social media campaign design.
IN THE WORKS:
Digital collages of curated and edited Edikted clothing items for game day outfit inspiration.
Behind-the-scenes of the studio photoshoot showing my lighting set up and fun candid moments of models wearing the curated outfits.
I used Adobe Illustrator and Photoshop to design a social media campaign layout featuring a mix of product collages, studio shots, and lifestyle imagery